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Annual Fundraising Event
Silver Linings 2021: First Virtual Iteration

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With a shelter in place mandate at the start of COVID-19,

a local family services nonprofit pivots their largest annual fundraising event

to a virtual gala for the very first time.

  • Demonstrate organization’s value & sustain viewer’s attention

  • Meet donation goal (set for live event before quarantine mandate)

My Role:

Creative direction, overall vision, strategy, proposal, creative direction, messaging, stakeholder and vendor management, development, reporting, marketing management, and optimization

 

Client:

Morrison Child and Family Services

Team:

Development Director: Deanna Kavanaugh

Virtual Event Live Production: The AV Dept.

Exploration

Final Visuals

Video

Pre-Show Program Highlight: The Parent Mentors Program

My Role:

Creative direction, proposal, coordination, interviews, editing

Interviews via Zoom & Footage by iStock

 

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