Annual Fundraising Event
Silver Linings 2021: First Virtual Iteration
With a shelter in place mandate at the start of COVID-19,
a local family services nonprofit pivots their largest annual fundraising event
to a virtual gala for the very first time.
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Demonstrate organization’s value & sustain viewer’s attention
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Meet donation goal (set for live event before quarantine mandate)
My Role:
Creative direction, overall vision, strategy, proposal, creative direction, messaging, stakeholder and vendor management, development, reporting, marketing management, and optimization
Client:
Morrison Child and Family Services
Team:
Development Director: Deanna Kavanaugh
Virtual Event Live Production: The AV Dept.
Exploration
Final Visuals
Video
Pre-Show Program Highlight: The Parent Mentors Program
My Role:
Creative direction, proposal, coordination, interviews, editing
Interviews via Zoom & Footage by iStock
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