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Marketing Strategy
for Educational Zoo Sim Mobile Game

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With an updated approach,
a fledgling mobile game reaches new fans.

  • Convey both educational & entertainment value

  • Increase engagement, click-through-rates, & downloads

My Role:

Creative direction, art direction, messaging, editing, marketing management, positioning, stakeholder management, vendor management & supervision

 

Client:

JumpStart Games & The Smithsonian National Zoo

Team:

Production: Justin Prate, Daniel Petricca, & Shannon Johnson

National Zoo Communications:: Pamela Baker-Masson & Allison Cook

Art Lead: Levi Werner

Exploration

Final Visuals

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Video

Updated Trailer for YouTube, Web, & App Stores

My Role:

Creative direction, pre-production, editing, compositing, & motion graphics

Animation by JumpStart Games team

Footage by iStock

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