Marketing Strategy
for Educational Zoo Sim Mobile Game
With an updated approach,
a fledgling mobile game reaches new fans.
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Convey both educational & entertainment value
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Increase engagement, click-through-rates, & downloads
My Role:
Creative direction, art direction, messaging, editing, marketing management, positioning, stakeholder management, vendor management & supervision
Client:
JumpStart Games & The Smithsonian National Zoo
Team:
Production: Justin Prate, Daniel Petricca, & Shannon Johnson
National Zoo Communications:: Pamela Baker-Masson & Allison Cook
Art Lead: Levi Werner
Exploration
Final Visuals
Video
Updated Trailer for YouTube, Web, & App Stores
My Role:
Creative direction, pre-production, editing, compositing, & motion graphics
Animation by JumpStart Games team
Footage by iStock
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